So over the past week, a lot of people have been asking us what Blackbox is all about and to be really frank, till sometime back we weren’t quite sure how to describe it ourselves.
A blackbox is basically a small device inside planes that records everything the plane does. When the plane crashes, all that remains is the blackbox. When you’re dead and gone, what do you want your Blackbox to remember? A dry, linear, monotonous life. Or something a tad bit cooler…?
Blackbox is an idea. Blackbox is a belief in doing what you’ve always wanted to do but never really got around to doing. Have you ever wanted to paint a wall in your room or go on a roadtrip to a remote city? Have you ever wanted to just dance for the sake of dancing? Have you ever wanted that dirty corner in your neighbourhood to vanish? Have you ever wanted to see a change that you believed you could accomplish but didn’t?
To do or TO DO, that is the question. Why let dreams be lost in their lucidity? Why not bring clarity to every wish you ever had? Why not be your own genie?
Blackbox believes that the world would be a better place if everyone just followed their hearts, put their inhibitions aside, first in thought and then in action, and just did for the sake of doing. At Blackbox, we call this PUTTING OFF (preferably said with a slight South Indian accent).
So what does Blackbox do? We put off.
Blackbox is to do.